6 ways Maisey Marketing supports small business owners

The support I offer small business owners is broad - I’ve summarised it across six key areas, below.

But, to give you a flavour, here’s a braindump of the help and guidance I’ve provided to my current clients over the last 2-3 months:

• listening to their challenges and providing recommendations to overcome them

• reviewing their market and outlining their target audience

• presenting the best marketing approach for their business and budget ahead of the new financial year

• providing leadership and strategic marketing direction

• devising a roadmap of campaigns for the second half of this year

• facilitating campaign kick-off calls and leading team meetings

• creating marketing plans to effectively detail how their next campaign is going promote their service/product

• managing their campaigns - liaising with the team throughout

• executing campaign activity:

  • managing their social accounts

  • writing and building emails

  • producing blogposts and other content (PR etc)

  • designing imagery to support their marcomms

• reviewing paid ads and follow-up email marketing making suggestions in line with best practice

• proofing content, copy-editing and suggesting improvements for SEO

• reviewing website analytics and providing data-driven recommendations ahead of a website refresh

• upskilling their team (explaining different elements of marketing to support their personal and professional development).

marketing support for small business owners

As a small business owner, you’re often juggling multiple functions as well as driving the business forward. If time, resources and marketing expertise are minimal, you’ll struggle to make an impact with your tactical activities - especially if they’re not structured or aligned with your business goals.

Get in touch if you’d like to talk through what you’re finding challenging and how I can help.