how do you adopt an Agile approach to your marketing?

Lots of small businesses skim over the need to develop a marketing strategy.

They have a product, they know what it does and want to get it out there. So they skip the most important step for a business - developing their marketing strategy to document the foundations of their business.

What’s this got to do with being agile?

A key takeaway: the foundations are fundamental to determining and delivering effective, targeted and relevant marketing to an audience. But what is key is that this rooting allows you to adopt an agile approach to your marketing, with the bigger picture in mind.

For example:

• With a clear sight of what you want to achieve over the coming year, you can assess new technologies and tools when they spring up - and adopt the right ones to support your activities.

• Knowing your target audience, you can test different tactical elements to your marketing strategies to see what brings you a better return.

• With a solid set of marketing objectives that align with your business aims, you can consider new opportunities quickly and effectively, be it a speaking slot, sponsorship arrangement, or an opportunity to contribute to a podcast.

Not only does your marketing strategy underpin your tactics but it supports an agile approach to marketing your business - you can make decisions in a timely manner and make the right decisions with strategic direction.