All small businesses need to be agile but they should never lose sight of their vision, mission and value proposition; these are fundamental in determining and delivering effective, targeted and relevant marketing to your audience.

I’m anxious yet calm, worried yet focused, unsure yet driven. Mixed emotions that are hard to describe and I reckon everyone is feeling similar things – personally and professionally.

Blogging is versatile enough to adopt to educate, inform and/or entertain your audience, particularly when done on a regular basis and as part of a campaign. Top level, you are striving to highlight why your clients and potential customers need your product/service.