HELPING SMALL BUSINESSES MAKE
A BIG IMPACT WITH
THEIR MARKETING

Hayley Maisey, Marketing Consultant

Marketing support for small businesses

A Chartered Marketer with over 20 years’ experience, I partner with small business owners and provide marketing consultancy and support to help you make an impact with your marketing in line with your overall objectives.

ABOUT HAYLEY: LEARN MORE

Grey background with blue swirls to imitate waves — MARKETING is a driving force

Much like the ocean is integral to life, marketing is fundamental to business growth.

Effective marketing makes an impact in many ways - it raises brand awareness, creates engagement and generates demand for a service/product.

For a small company with limited resources and budget, concentrated marketing efforts must be integrated to make a big impact and drive the business forward.

“I recommend Hayley to any serious business owner who wants hard-hitting digital marketing with results. She 100% gets the wider strategic goals of an organisation, and effortlessly aligns digital marketing to support and complement sales or marketing activity. She’s wonderful to work with - focussed, strategic with a sharp eye for detail... and really makes things happen.

If I could clone Hayley Maisey, I would!”

— Emily Brock, CEO at YMCA DownsLink Group

Latest Blogposts

Featured

Generative AI in Marketing: Using it without shame?

Small business owners benefit most from Gen AI’s capabilities. When it comes to using Gen AI in Marketing, with a bit of confidence and curiosity, you can create content, generate images and even define campaign activity from a well-crafted prompt.

How to plan and create effective content

To be effective with content creation, you must ensure every piece, whether a blogpost, video or podcast episode, serves a strategic purpose. And the best way to ensure you do this is to think strategically and plan ahead.

How the LinkedIn algorithm works and how to leverage it for your small business

I share what I know about LinkedIn’s algorithm, how I try to tame it and how you can leverage it for your small business. I also provide some useful resources to help deepen your knowledge.

Getting Started with Small Business Marketing

Are you considering starting your own business? Perhaps you want to better establish your Marketing function? Maybe you need to shake up how you approach your Marketing? Then check out my three-part video series, taking you through the steps to start your Marketing with the best foot forward!

How are Marketers using Gen AI tools?

There’s a natural tension with Gen AI when it comes to creating strategic marketing content and messaging. The Marketing profession moulds you to lead with authenticity for the benefit of building the best relationships with your customers. Here's an honest and open view of my journey with Gen AI and its impact on my values, ethics and integrity when working with clients.

Taking the complexity out of Marketing

One of my aims when consulting with clients is to help take the complexity out of Marketing - as well as the fear and the jargon. Complexities often take the form of questions when I partner with a small business. I share 10 real-life complexities my clients to date have typically needed help with; they didn’t know the answers, and why they came to me for help.