You may know what you want your business to achieve but aren’t sure how marketing as a function can help. Often talking through the opportunities and challenges ahead provides renewed focus and a positive direction. I bring my expertise and an objective view to the table, keeping the bigger picture in mind.

Often MDs and CEOs of small businesses are juggling a range of areas - Marketing is always one! Without an experienced, dedicated marketing lead, your team - and brand - will lack drive and direction. With a strategy and plan in place, I can head up your marketing function, provide focus and steer activity.

Does your marketing strategy align your business’ aim, marketing objectives and tactical strategies? Does it outline your vision, mission and values? Do you know who your competitors and target market are? An effective marketing strategy details this and more - it is fundamental for every business. You may have a strategy in place and need help refreshing it or require support at the starting line.

Unlike most senior consultants, I provide a marketing support service to take a load off your plate! I can help with creating content, designing and producing marketing emails, website updating, and/or social media management, to name but a few.

You may have a newly formed team that would benefit from some training or established professionals who need to refresh and update their skills. I work with you and your staff to identify their skills and knowledge gaps and help drive their personal and professional development.

What’s your plan for the next 6-12 months? What marketing activities are you undertaking and why? How do the activities relate to what you want to achieve? I produce effective marketing plans that give direction; you and your team have a clear roadmap to work to that aligns with what you want your business to achieve.

I devise and deliver integrated campaigns and detailed schedules, collaborating with your stakeholders, suppliers and staff. With a strong project management approach, I ensure actions are completed, deadlines are met and any concerns are flagged early on.

Every now and again it's good to pause, review and reflect. A marketing audit provides a comprehensive picture with analysis of your current marketing strategies, channels and activity to highlight any problematic areas. You may need a full marketing review or a specific area audited; I provide insight and recommendations for improvement.