Marketing services for small businesses

Marketing direction AND ADVICE

I’ve built years of deep experience working with small business owners - I understand the common challenges you face. Moreover, I’ve learned that every business is unique and requires bespoke advice.

Strategic and practical marketing ADVICE

I work directly with small business owners who feel overwhelmed, unclear or inconsistent with their Marketing. Most come to me unsure where to start, overwhelmed by all the options, or stuck trying to make it all fit together.

I help break things down, bring structure to the chaos, and provide strategic and practical direction that aligns with your goals and your business – without the jargon or fluff.

No one-size-fits-all

Every business is different – and so is the advice I provide. Some clients come to me for strategic direction, while others want to know how to manage their marketing activities or how to build a realistic plan they can stick to.

Where to start

You’ll find a summary of my offering below, to give you a flavour of how I can help you make sense of your Marketing. We’d start by scheduling a 15-minute Zoom call, chatting through where things stand now - your challenges and pain points - and I can share where I can help. I offer rates for medium to long-term consultancy, and standalone Power Hours for one-off advice and direction.

NB. If you’re an agency looking to outsource, I’m not the right fit - I work directly with businesses/clients only.

Marketing Services - Overview

Marketing Consultancy, advice and DIRECTION

You may know what you want your business to achieve but aren’t sure how marketing as a function can help. Often talking through the opportunities and challenges ahead provides renewed focus and a positive direction. My tailored jargon-free marketing consultancy provides you with confidence and clarity to better understand what Marketing is all about and how it can help your business.

Marketing Power Hours - ONE-OFF 60-minute session

Struggling with a specific marketing challenge? Need fresh ideas or clarity on your next steps? In addition to offering medium to long-term consultancy, my Power Hours are tailored for problem-solving. These 60-minute on-demand online sessions deliver direction and actionable advice you can implement immediately.

Marketing strategy and set-up

Does your marketing strategy align with your business’ aims, marketing objectives, and tactical strategies? Does it outline your vision, mission and values? Do you know who your competitors and target market are? I can produce an effective marketing strategy that details this and more - it is fundamental for every business. You may have a strategy in place and need help refreshing it or require support at the starting line.

Marketing planning

What’s your plan for the next 6-12 months? What marketing activities are you undertaking and why? How do the activities relate to what you want to achieve? I effectively plan your marketing to give direction; you and your team have a clear roadmap to work together with a schedule of content and communications that aligns with what you want your business to achieve.

Marketing leadership

Often MDs and CEOs of small businesses are juggling a range of areas - Marketing is always one! Without an experienced, dedicated head of marketing, your team - and brand - will lack drive and direction. With a strategy and plan in place, I can lead your marketing function, provide focus and steer activity.

Marketing management

Unlike most senior consultants, I can manage your marketing and support you in the areas you have least experience. From creating content and designing and producing marketing emails to website updating and/or social media management, to name but a few.

Campaign management

I devise and deliver integrated marketing campaigns and detailed schedules, collaborating with your stakeholders, suppliers and staff. With a strong project management approach, I ensure actions are completed, deadlines are met and any concerns are flagged early on.

Staff training, coaching and upskilling

You may have a newly formed team that would benefit from some training or established professionals who would benefit from some upskilling to refresh their marketing knowledge. I work with you and your staff to identify their skills and knowledge gaps and help drive their personal and professional development.