Spotted a wonderful quote that beautifully describes marketing as a function.

What makes you look for a product or service? If you give this some thought you’ll realise it’s because you have a problem and you need help to solve it. And yet, many small businesses take to market promoting ‘what’ they offer, rather than demonstrating ‘how’ it can help their target audience.

Not only does your marketing strategy underpin your tactics but it supports an agile approach to marketing your business - you can make decisions in a timely manner and make the right decisions with strategic direction.