Social media marketing is an excellent strategy for building your brand and connecting with the right people – but only if you have a plan. Without one, it’s easy to fall into the trap of posting for the sake of it, chasing likes without any real outcome. This blogpost explains how to make your social media marketing work harder for you.

Small business owners benefit most from Gen AI’s capabilities. When it comes to using Gen AI in Marketing, with a bit of confidence and curiosity, you can create content, generate images and even define campaign activity from a well-crafted prompt.

To be effective with content creation, you must ensure every piece, whether a blogpost, video or podcast episode, serves a strategic purpose. And the best way to ensure you do this is to think strategically and plan ahead.