Small business owners benefit most from Gen AI’s capabilities. When it comes to using Gen AI in Marketing, with a bit of confidence and curiosity, you can create content, generate images and even define campaign activity from a well-crafted prompt.

To be effective with content creation, you must ensure every piece, whether a blogpost, video or podcast episode, serves a strategic purpose. And the best way to ensure you do this is to think strategically and plan ahead.

I share what I know about LinkedIn’s algorithm, how I try to tame it and how you can leverage it for your small business. I also provide some useful resources to help deepen your knowledge.