Don't shy away from the strategy

Do you need a marketing strategy?

A lot of small businesses shy away from creating one.

I’ve heard various reasons as to why one doesn’t exist, including: "I don't want reams of top-level jargon."

When I’ve recommended creating a marketing strategy: "It'll take too much time."

And a final: "Can we not just tweet some stuff?"

Why do you need a marketing strategy?

An effective marketing strategy aligns what you want to achieve as a business, how the marketing function will get you there and the tactical strategies you're going to use.

It considers your audience, competitors, challenges and opportunities. It also provides a comprehensive overview of your vision, mission and proposition.

It's not to be confused or substituted with a campaign plan or a content map. These are important too but a strategy is fundamental.

My recommendation

Don't shy away from the strategy! Love the strategy!

It provides direction for businesses whatever size to run and grow and underpins all marketing activity.

Let me know if you’d like to talk through your marketing strategy. You may have one in place and need help refreshing it or require support at the starting line.