I’m working with a couple of clients who have not used Twitter before; they’re unsure of how the platform works or how to leverage it to raise brand awareness. I’m also mentoring someone new to the world of marketing and advising how they can use Twitter to help build their professional profile.
Marketing, employer brand and company culture.
I read a lot of blogposts on LinkedIn and Twitter about these three subjects. Topical posts include the debate on in-house vs agency marketing, the need for digital transformation, how marketing can align with good customer service, what your recruitment process look like, how you can build a culture for millennials, is beer, beanbags and ping pong enough…?