Small businesses are working harder than ever to generate new sales with potential customers, retain their current client base and build engagement. So how does creating content help?

All small businesses need to be agile but they should never lose sight of their vision, mission and value proposition; these are fundamental in determining and delivering effective, targeted and relevant marketing to your audience.

I’m anxious yet calm, worried yet focused, unsure yet driven. Mixed emotions that are hard to describe and I reckon everyone is feeling similar things – personally and professionally.