What is a buyer persona? Why are they important for Marketing? How do they support Sales and Customer Service? A buyer persona can be gold dust, especially if content marketing is identified as a key marketing strategy for your business.

A quote for every artist with creativity at their core, and to all those striving to be more creative day by day.

Writing for the web - why does it matter? Because people read stuff on the web differently to that in print. Here are the five things I do to write user-friendly content and some top tips from my colleagues.