Not only does your marketing strategy underpin your tactics but it supports an agile approach to marketing your business - you can make decisions in a timely manner and make the right decisions with strategic direction.

Client advocacy is a powerful marketing strategy to adopt. Here are three reasons why you should consider it as part of your strategic toolkit.

With tactical marketing you don't know if something new - outside of "what you've always done" - will work until you try; the more you try new things, the more you learn from them.