An effective marketing strategy aligns what you want to achieve as a business, how the marketing function will get you there and the tactical strategies you're going to use.

Small businesses are working harder than ever to generate new sales with potential customers, retain their current client base and build engagement. So how does creating content help?

All small businesses need to be agile but they should never lose sight of their vision, mission and value proposition; these are fundamental in determining and delivering effective, targeted and relevant marketing to your audience.