By delivering a unified message across your channels to your target audience, you effectively communicate and market your brand at every phase of their journey.

How can freelancers manage their personal brand and effectively market what they do? Here are my recommendations and quick wins for anyone new to freelancing or those more experienced and looking for some fresh ideas.

If the pressure kicks in and you don’t have a structured approach to posting to social media, you’ll find yourself tweeting and posting anything and everything without thought to your followers or the purpose of your business. This isn’t quality content and it’s brand damaging. So stop.