Why is structure important when it comes to Marketing? Without it you’ll confuse your audience by marketing sporadically. You’ll also work in isolation of your business objectives so you won’t generate long term success - whatever that looks like to your business.

If you’ve not created a marketing strategy before it can appear daunting, especially if you don’t know what goes in “it” and why. If you get it right it will drive your marketing efforts and activities in line with your business objectives.

What is the biggest marketing mistake? Here’s to marketing campaign ‘fails’, day-to-day oversights and the biggest marketing mistake a small business can make…