Last year I applied to be a Girls' Network Mentor - to share my skills and experience with a young woman who might not benefit from this support otherwise. The Girl’s Network is a charity that connects young women from least advantaged communities with professional female mentors who inspire and empower them to thrive.

Is there a need for employers to reflect on how their teams are communicating, internally and externally? Or should we all take individual responsibility for how we communicate and decide on what channel is appropriate for the message we want to deliver?

An effective marketing strategy aligns what you want to achieve as a business, how the marketing function will get you there and the tactical strategies you're going to use.