There’s a natural tension with Gen AI when it comes to creating strategic marketing content and messaging. The Marketing profession moulds you to lead with authenticity for the benefit of building the best relationships with your customers. Here's an honest and open view of my journey with Gen AI and its impact on my values, ethics and integrity when working with clients.

One of my aims when consulting with clients is to help take the complexity out of Marketing - as well as the fear and the jargon. Complexities often take the form of questions when I partner with a small business. I share 10 real-life complexities my clients to date have typically needed help with; they didn’t know the answers, and why they came to me for help.

Repurposing your marketing content is a clever way of maximising what you've got when you have limited time and budget - whether you're a small business or freelancer, and be it old or new content.